Charge Enterprises (Nasdaq: CRGE) consists of a portfolio of global businesses with the vision of connecting people everywhere with EV communication and infrastructure.
I had the pleasure of contributing to Charge's transformation from a startup to a publicly traded company in less than three years. I was responsible for presenting design concepts and strategies to executive leaders, stakeholders, and clients; while leading design direction for the consumer websites, investor materials, and mobile apps.
Charge
The future of EV infrastructure
#Branding
#UI/UX design
#Presentations
#Design Systems
Overview
Main takeaways
1. Defining and executing the vision
2. A unifying design system
3. Powering the next stage of EV accessibility
1.
My role
Defining the vision
For Charge Enterprises to succeed, the company had to appeal to both B2B and B2C needs. For OEM dealers, Charge tailored its offering to a world that was massively in need of infrastructure to support the ever-growing EV movement. To forge deeper ties with consumers, these OEM partnerships were critical to EV owners charging with peace of mind.
3.
Powering the next stage of EV accessibility
Flows were designed to encourage EV owners to access any recommended location for fast and easy charging. Helpful tips and resources are prompted to help educate consumers on the ideal charging experience.
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