1. The Challenge

The EV revolution was accelerating faster than the infrastructure supporting it. For Charge Enterprises, the design challenge ran deeper than building a consumer app — the company needed to speak credibly to two entirely different audiences at once. OEM dealers required confidence in a B2B partner capable of deploying charging infrastructure at scale, while everyday EV owners needed reassurance that finding a charge would be fast, frictionless, and reliable. A brand and product that couldn't bridge both worlds wouldn't survive either.

1. The solution

We defined a design vision that unified Charge's B2B and B2C ambitions under a single, coherent identity — one that could hold up in an investor deck and a consumer app alike. A unifying design system gave the brand consistency across websites, mobile apps, and marketing materials as the company scaled rapidly through acquisitions. The consumer app was built around reducing range anxiety, with flows that surfaced nearby charging locations and educated users on the optimal charging experience. In three years, Charge went from concept to a Nasdaq-listed company — with 188k charge ports installed across 38 states and $133M generated in broadband services.

Overview

Charge Enterprises (Nasdaq: CRGE) consists of a portfolio of global businesses with the vision of connecting people everywhere with EV communication and infrastructure.
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I had the pleasure of contributing to Charge's transformation from a startup to a publicly traded company in less than three years. I was responsible for presenting design concepts and strategies to executive leaders, stakeholders, and clients; while leading design direction for the consumer websites, investor materials, and mobile apps.