Overview

Amidst the lockdown of the COVID-19 crisis in 2020, music producer and artist Cisco Adler conceived an innovative idea: bringing the live concert experience directly to audiences at home. Enter NoCap, a cutting-edge digital livestreaming platform empowering artists to perform, promote, and broadcast live shows on a global scale.

1. My role

Defining a product vision

We designed a browsing, ticketing, and livestream experience that resonated with an audience craving concerts during the onset of the COVID pandemic.

2. Designing the livestream experience

We boosted engagement through a dynamic chat feature allowing the audience to communicate with each other in real-time and develop a new way of experiencing music together.

3. Creating a scalable design system

The system included a library of predefined, reusable components that meant designers and developers spent less time building from scratch–accelerating the pace of work.

4. Implementing analytics for artists

The artist dashboard showcases audience demographics and revenue streams for performances. The dynamic data visualization gave managers key insights for future marketing strategies.