Overview

Amidst the lockdown of the COVID-19 crisis in 2020, music producer and artist Cisco Adler conceived an innovative idea: bringing the live concert experience directly to audiences at home. Enter NoCap, a cutting-edge digital livestreaming platform empowering artists to perform, promote, and broadcast live shows on a global scale.

1. The challenge

When the COVID-19 pandemic shut down live events in 2020, the music industry lost its primary connection between artists and fans. The challenge wasn't simply moving concerts online — it was recreating the energy, community, and economic engine of live music in a digital format that audiences hadn't been asked to accept before, and artists hadn't been equipped to navigate.

1. The solution

We designed NoCap as a full-stack live music platform — building a browsing, ticketing, and livestream experience from the ground up that made performing and attending a concert online feel purposeful, not like a compromise. A real-time chat feature transformed passive viewers into an active audience, a scalable design system accelerated product development, and an artist analytics dashboard gave managers the data to grow their business. The result: 140k tickets sold in the first six months, $6M in revenue generated for artists, and over an hour of average watch time per stream.