Highfive

Creating connected classrooms

#Branding
#UI/UX design
#Digital apps

1.

The Challenge

Traditional classroom behavior management had long relied on punitive systems — suspensions, referrals, disciplinary records — that documented what went wrong without offering a path forward. For a company formerly known as BehaviorFlip, the problem was twofold: the brand itself wasn't communicating the warmth and community at the heart of restorative practices, and the existing web app wasn't being used by the teachers it was built for. A tool that goes unused solves nothing.

1.

The Solution

We rebuilt Highfive from the ground up — brand first, then product. A new identity anchored by a hand logo reframed the platform's entire posture, from correction to connection. User testing revealed teachers were abandoning the web app in favor of nothing, so we pivoted to a mobile-first experience designed for the pace and pressure of a real classroom. A companion web dashboard gave administrators the behavioral insights they needed to act quickly and improve outcomes. The results followed: a 60% reduction in student suspensions, 1.5 million students served, and 850k hours saved by school administrators across 36 states.

Overview

Highfive is a behavior tracking and management tool that allows teachers to implement restorative practices within classrooms. Using the power of research and technology Highfive encourages well-being, inclusivity, and positive relationships within school communities.

Main takeaways

1. Reestablishing brand identity
2. Optimizing how teachers track behaviors
3. Creating new standards within classrooms
Highfive browser asset
Highfive business cards
Highfive brochure
Highfive Style Guide

Outcomes

60%

reduction in student suspensions

1.5m

students served

850k

hours saved by school administrators on discipline-related tasks

36

states served by Highfive
Want to learn more about the design process?
Read more on Medium

Press

Highfive secures $250k seed funding to expand empathy-based edtech solution in U.S. schools. Read more
Building Connected Communities: An Interview with Highfive Co-Founders Nathan Maynard and Dr. Luke Roberts. Read more
Highfive Secures $250k Seed Funding to Empower Educators. Read more

See more work

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Roman Taykowski